A squeeze or landing page is a page that people have arrived at by clicking on a pay per click ad, a link on a website, a banner ad or even from doing a keyword search. Your goal with a landing page is to get people to take action. You either want them to click on a buy button, sign up for an affiliate program, buy an e-book, sign up for a free e-course or subscribe to a newsletter.
When you have a product or service to sell, you have to have a way to introduce that product to people. This is very effectively done with a landing page. However, you cannot just throw together a page and then expect people to flock to it and buy what you’re offering.
You must put thought and effort into the website so that you look credible. Your site must be rich in content. If it’s not, people are going to become annoyed and your reputation may even become tarnished.
Finally, you must convince them to give you their information. You must tell them exactly what you’re offering, what you plan to do with their information (such as send them a newsletter) and you must let them know that their information is being compiled in a list. The more honest you are with your subscribers, the better they’ll react when they receive your first communication.
The squeeze or landing page informs the visitor of the benefits of the product or service you’re offering and it also forces people to give you their information before they can access the actual webpage that promotes the product or service.
It is essentially a bribe. You generally promise to give them access to a free product in exchange for their information. This is one of the best ways to build a list that you can then use to sell to again and again.
Your landing page must provide valuable information or else it won’t get the response you’re after. After all, the people who have found your landing page, as long as you were marketing correctly, were searching for what you have to offer. As long as you provide some of the information they want, you’ll do well.
If you don’t give your visitors solid information, however, they will become annoyed and they will never visit your site again and, possibly, any other site with your name on it. Your reputation may become tarnished and you’ll have to start from scratch.
For that reason, make sure your landing or squeeze page, and everything else you design with your brand, offers quality information or else you’ll have wasted your precious time and you won’t get anywhere with your list building efforts.
If you don’t know how to create a landing or squeeze page, it might be a good idea to have a professional design it for you so as to maximize your efforts. After all, if you do everything correctly, and people flock to your page, but they don’t like what they find, they will leave quickly without providing you with one iota of their information.
For that reason, make sure your landing page looks professional and that it’s designed by someone who knows what they’re doing.
Once you have your squeeze page up, it‟s a good idea to integrate an autoresponder into the name and address collection process. You can build your list by hand if you want to, as many people were forced to do in the past, but these days an autoresponder will do everything for you automatically.
It will manage your contacts, manage unsubscribe requests, allow simple broadcasts and it will even allow you to schedule messages to go out at certain times.
There are online marketing services that will set an autoresponder up for you and there are also companies that completely specialize in autoresponders such as www.aweber.com. Once you have an autoresponder set up on your page, you will free up a lot of your time that you can spend writing communications to your subscribers as well as building an even bigger list.
One more thing before we get to the actual list building techniques. Some experts have found that the best times to send out communications to your subscribers are on Tuesdays and Wednesdays. That’s because on Mondays, people are trying to readjust from the weekend and they usually don‟t have the will or the time to read emails calling them to action. Similarly, from Thursday onwards people are too busy getting ready for the weekends.
Therefore, if you’re going to schedule emails, do it right in the middle of the week when people are more likely to read your emails and buy what you’re offering. If you do this, you will increase the chances that your subscribers will respond to your emails and you’ll likely make more sales than you ever did before.
Now that you’ve got your squeeze page ready, and your product’s webpage is up and running, you now have to build that list so that you can have instant access to a team of ready to buy customers. So, without further delay, let’s find out how to build those winning lists so that you can maximize your sales.